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Through PPC, you are not actually paying for an assurance. Same as you are not just giving money to load an advertisement on a certain web page but what you are actually paying for is…
19

January

Getting To Know How Pay Per Click Advertising Work

Category Name Business, Marketing | January 19, 2015 | Business, Marketing
Through PPC, you are not actually paying for an assurance. Same as you are not just giving money to load an advertisement on a certain web page but what you are actually paying for is a definite outcome which is a click. By means of Pay per Click advertising, you don’t have to reimburse some money if no one sees your advertisement. Also, you’re not required to pay if somebody sees it but does not click it. You only make a payment when somebody clicks your advertisement. If you’re interested in getting to know how Pay per Click advertising works, here is a step by step procedure. Here is the process of PPC advertising:
  1. The advertiser or promoter connects their business with a PPC Program of a certain search engine and then load their existing account using their own money. It is very obvious that Pay per Click advertising can also be considered as a marketing investment too.
  2. The advertiser or promoter will then make a small text advertisement or maybe, for a more enticing appearance of the advertisement, some advertisers tend to include fascinating images on the advertisement.
  3. Next, the advertiser will then specify and state which keywords they prefer their advertisement should be related or associated.
  4. As well, the advertiser should state how much he or she is willing to pay for the advertisement to go out.
  5. Soon after, somebody will get onto a certain search engine and will key in at least one of the keywords or keyword phrases that you have specified and clicks the Search button.
  6. The search engine will then look for the corresponding or related advertisements and places them on the search results page.
  7. If that someone clicked on the advertisement that he or she has searched, h or she will then be taken to the advertiser’s web page, and the advertiser or promoter is charged for the click.